Socrates helps launch one rebrand

In the words of one...

Why we decided to change

1. The company has evolved - for example: after the Ancile MBO, we are now a completely independent claims and assistance company
2. Our company has grown
3. We felt the brand didn't reflect us any more - the old logo incorporated the brand colours of ONE Underwriting Ltd/Ancile
4. The old logo was looking tired
5. As we strive to differentiate ourselves in the marketplace, we felt we could articulate ourselves better
6. We want to stand out from our competitors
7. We identified the need to be even more customer focussed - to Dazzle!
8. It just feels like the right thing to do!

How we went about change

1. We talked to two companies for their advice on what we should do and how we should do it
2. We chose to work with Socrates Systems
3. We spent a lot of time talking with their design team, explaining our core values and what they mean to us and how we are developing as a company and how we want to be perceived in our marketplace
4. Socrates Systems produced a number of different design concepts for us to consider
5. We chose the logo and design concept which we felt best articulated our Vision

Clarifying our position

Our logo now clarifies our position with a strapline that tells people what we are all about:

The logo represents all the people within the company coming together and dazzling as one - the dots on the "star" represent all the individuals within the company.

Our new strapline is ...here to help

We ARE here to help and we WILL Dazzle along the way.